Fifteen years building the teams and the systems that make marketing accountable to revenue, across B2B SaaS, sports and media, and real estate. Placed equity, pipeline, and retention, measured all the way down.
For most of the funnel's history, marketing got graded on leads and brand lift, numbers that rarely reached a board deck. The work that matters now runs the other direction: from placed equity and closed revenue back up through pipeline, so every channel answers to a dollar figure a CFO can read.
That is the system worth building, and the one that keeps a marketing team funded when budgets tighten. Small teams, clear ICPs, and a funnel measured end to end tend to be the common thread.
The RETS demand engine reframed from lead counting to placed-equity accountability. Every stage below is measured in Salesforce, top to bottom, so spend follows the dollars it returns.
Fifteen years in, my throughline is simple: build the team and the system that make marketing accountable to revenue. That path ran through agency media for Fortune 500 brands, then into SaaS demand generation, a climb from digital marketing to VP of Revenue at Volt Athletics, and now a seat on the executive team at a real estate advisory firm.
Along the way the work has owned real numbers: a $3M ARR revenue function, 85% year-over-year growth in paying customers, net dollar retention lifted from about 90% to 100%, and a paid-media engine now generating $41M in placed equity from search alone. Clear ICPs, small high-output teams, and a funnel measured to closed revenue are the constants.
Open to VP of Marketing, Head of Marketing, and Head of Growth roles in the Seattle area.